DESCRIPTION: Clear. Medium-bodied. Charcoal, minerals, licorice, flowers. Compact texture. Quite intense mineral nose. Smoky accents blend well with pretty light- floral notes. A rough and powerful style.
TASTING LOCATION: Tasted under ideal conditions at the Beverage Testing Institute Inc., in Chicago.
Ketel One is the smoothest vodka imaginable. Born of a gentle coal fire under the watchful eye of the Master Distiller, Ketel One is created in limited quantities to preserve its exceptional quality.
Only the heart of the distillate, the center of each batch, is considered fine enough to be called Ketel One. The first 100 gallons, and the last, are separated and discarded as being either too harsh or too weak. What remains is consistently the smoothest and most elegant. This special technique is time consuming and costly but can only be accomplished by using potstills. The result more than justifies the added care and expense as is readily apparent with the first sampling of Ketel One.
We invite you to try Ketel One, to experience first hand the world's most elegant vodka. Sample the fine craftsmanship and superior quality that set Ketel One apart. See why Ketel One is fast becoming the vodka of choice all across the country. No, not all the Dutch craftsmen were painters, but they were definitely all artists!
Ketel One in the United States
First introduced in the U.S. in 1990, Ketel One Vodka is the creation of one of Holland's oldest distilling dynasties, the Nolet family of Schiedam. Since its introduction, Ketel One has been acknowledged as perhaps the finest vodka available to this country's discerning consumers-a reputation that has been borne out by the brand's phenomenal growth; in fact, it currently ranks as one of Holland's fastest-growing exports to the U.S. From 1993 through 1996, sales grew by a factor of ten. In 1996, and again in 1997, Ketel One was awarded "Hot Brand Status" by the trade publication Impact in recognition of its record-setting expansion. A few of the other awards and accolades Ketel One has received over the last year include:
#1 Ranking -- Wine Spectator Magazine Taste Test, November 1997
Winner -- First Annual Russian Life Magazine Vodka Taste-Off, Spring 1998
What is America Drinking? Ketel One is one of the Top 10 Call Brands out of all spirits categories for 1998 -- Beverage Network, June 1998
Polo Magazine Superlative, June 1998
Marketing Top 100 Award-Advertising Age, June 1998
Ketel One is the specialty in the world of vodkas, in a class by itself. Imported by Nolet Spirits U.S.A., Ketel One's marketing emphasizes the long history of prestige and quality: produced at the three-century-old Nolet Distillery in Schiedam, Holland, the vodka is still hand-made in the tradition of founder Joannes Nolet, and each batch is personally tasted by a member of the Nolet family before being approved for release. The result is a spirit renowned for its unmatched quality and smoothness.