Popov Vodka is affordable, competing with other low mid range-priced brands of vodka. The 40% alcohol by volume is the best-selling type of Popov Vodka. The 100 proof (50% alcohol by volume) is also popular. Other types of Popov Vodka include cherry-flavored, grape-flavored, and raspberry-flavored vodka—all 70 proof. Popov Vodka is distilled from grain and filtered using charcoal. The end result is enjoyable and smooth vodka, which can be used for making mixed drinks or drunk straight up or on the rocks, as preferred. Popov Vodka is sold in a plastic jug to make its reasonable market price possible.