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An intrinsic part of London, London Pride has been brewed by the banks of the Thames from the very first brew.
Known and loved for its smooth, distinctive malty base and rich balance of hops flavours, London Pride is London and the UK’s favourite premium ale.
Fuller’s London Pride is an award-winning classic. A rich, smooth and wonderfully balanced beer, its distinctive malty base is complemented by well developed hop character, from adding Target, Challenger and Northdown varieties to the brew.
Described by leading beer writer Roger Protz as “an astonishingly complex ale for its strength”, its flavour has been likened by Stephen Cox, beer writer and former campaigns director at CAMRA, to “the sensation of angels dancing on the tongue...”!
In the UK, draught London Pride is brewed to 4.1% ABV (cask and keg), while in bottles and cans it has a strength of 4.7% ABV, making it an ideal session-strength premium ale. In most of our overseas markets, a keg version at 4.7% ABV is available.
London Pride has twice been awarded Champion Best Bitter at the CAMRA Great British Beer Festival in 1979 and 1995, and achieved the ultimate accolade of Champion Beer of Britain in 1979. It has won a host of awards around the world, including being crowned Supreme Champion at the 2000 International Beer and Cider competition.
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