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They do things a little differently at Jack Danielsís Ė and thatís what gives Jack Danielís its distinctive character. They charcoal mellow their whiskey drop by drop, then let it age in their own handcrafted barrels. And they donít follow a calendar. Their Tennessee Sippiní Whiskey is ready only when their tasters say it is. They use their senses, just like Jack Daniel himself did. In fact, more than a century later, their Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.
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