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This special bottle is the sixth in the Gold Medal series and honors the 1954 Brussels, Belgium star of excellence. This beautiful medal is as unique as the story behind it. The story goes thar Reagor Motlow, one of Lem's sons, received a letter about a whiskey judging contest in Brussels, Belgium. He handed the letter to Herb Fanning, his right hand man, and told him to take care of it. And indeed Mr.Herb did! He walked right out to the production line and pulled off the first three bottles and sent them on their way. According to Mr.Herb, when the folks in the advertising department found out he had pulled whiskey for the competition off the bottling line, they were a bit upset and asked him why he hadn't looked for some special whiskey for the judging. To this Mr.Herb exclaimed: "Why all Jack Daniel's is special!" Later, Mr.Herb, in recalling the story said he figured he might get fired over that, but about that time another letter came announcing that Jack Daniel's Tennessee Whiskey had won the Star of Excellence! That second letter seemed to se things right between Mr.Herb and the people in advertising, because not only did Mr.Herb keep his job for many years before retiring, but he also appeared in quite a few Jack Daniel's ads! Herb became one of Lynchburg's best know and much loved citizens, and was a fixture on the square until he passed away in 1997 at the ripe age of 93. Mr.Herb's lifelong love of - and faith in Jack Daniel's Tennessee Whiskey epitomizes the character of the people behind the Jack Daniel's Brand. |
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